Poof Unisex Sweatshirt

Poof in hot pink takes an old anti-gay insult and makes it look much better on us.

The word carries a history as a slur in Britain and parts of the Commonwealth, which is exactly why reclaiming it in unapologetically pink lettering can feel so satisfying. The design strips away the schoolyard authority and turns the term into camp self-description — short, sharp and visually confident enough to make the insult look embarrassingly outdated. It is queer reclamation without a lecture attached.

This reclaimed gay slogan sweatshirt is made for camp dressers, queer history nerds, Pride and cold nights out where a little linguistic theft feels good. Pair it with black trousers, denim or a tailored coat and let the pink lettering stay crisp. A premium gay crewneck for somebody who prefers old prejudice repurposed as styling.

Poof Unisex Sweatshirt Product Details

• 50% cotton / 50% polyester
• Pre-shrunk fabric
• Classic unisex fit with no centre crease
• Soft air-jet spun yarn to help reduce pilling
• Rib-knit collar with spandex for comfortable stretch
• Double-needle stitching at the collar, shoulders, armholes, cuffs and hem

Sizing Guide

The measurements below are the actual sweatshirt dimensions, so compare them with a crewneck you already love rather than relying only on the letter size. Choose your usual size for the intended classic fit, go up if you want a roomier or more oversized silhouette, or size down if you prefer it closer to the body.

If you are between sizes, check our Measuring Guide before ordering. Please allow a manufacturing tolerance of approximately ½–1 inch on both length and width.

Imperial Sizing Chart

Metric Sizing Chart