Poof Unisex Hoodie

Poof in bold pink turns an old insult into something closer to a magic word.

Poof has a long history as an anti-gay slur in Britain and parts of the Commonwealth, which is exactly why reclaiming it in bright pink can feel so deliciously insolent. The design strips the word of its schoolyard authority and gives it back as camp self-description — part queer history, part disappearing-act joke, part refusal to let somebody else decide which words still have power.

This reclaimed gay slogan hoodie is for camp dressers, queer history nerds and anyone who likes their Pride clothing with a sharper edge than a rainbow heart. Wear it on cold nights out, Pride or family visits where somebody may recognise the word's older baggage. Pink, cosy and very much on your terms.

Poof Unisex Hoodie Product Details

• 50% cotton / 50% polyester
• Soft fleece interior
• Double-lined hood
• Front pouch pocket
• Ribbed cuffs and waistband with stretch
• Air-jet spun yarn to help reduce pilling
• Double-needle stitching for added durability
• Unisex fit that works regular, relaxed or oversized

Sizing Guide

The measurements below are the actual garment dimensions, so compare them with a hoodie you already love rather than relying only on the letter size. Choose your usual size for the intended fit, go up for a roomier or more oversized look, or size down if you prefer it closer to the body.

If you are between sizes, check our Measuring Guide before ordering. Please allow a manufacturing tolerance of approximately ½–1 inch on both length and width.

Imperial Sizing Chart

Metric Sizing Chart